NEW IPHONE APP DEMYSTIFIES FESTIVAL

MY FESTIVAL BY iPHONE
New iPhone application now available for Edinburgh festival-goers.
The Edinburgh Festival Fringe and Festivals Edinburgh have launched a new iPhone application to help visitors navigate their way around the events. It will enable visitors to browse shows, check ticket offers, read reviews and plot their routes around the city.
Kath Mainland, chief executive of the Edinburgh Festival Fringe, said: “This is an exciting new festivals listings service for our visitors, performers and venues on the iPhone. An estimated 100,000 iPhone users are expected to attend arrive in Edinburgh this month for the festivals.
Loc 8 Solutions is a start-up company from the Edinburgh Pre-Incubator Scheme – a joint development programme between the University of Edinburgh, Scottish Enterprise and the European Regional Development Fund.
The application is the brainchild of Gavin Dutch, founder of Loc8. “There’s so much happening in Edinburgh during August that it’s easy to be overwhelmed by choice. The Edinburgh Festivals Guide will take some of the pressure off, by allowing users to find out what’s going on down the road and read audience reviews.”
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